BRAND ACTIVATION & BRAND ENGAGEMENT

Professional Brand Marketing captivates your target audience and creates an emotional connection to the brand.

PROFESSIONAL BRAND MARKETING – ADVANTAGES THROUGH

BRAND ACTIVATION, BRAND EXPERIENCE AND BRAND MARKETING WITH BARON

Captivate your target audience with Brand Activation.

Brand Activation / Brand Promotion brings you and your products to your target audience. It creates the impactful experiences and emotions for your product marketing. Brand Activation creates a sales-oriented experience of your brand through enthusiasm – the quality and positive unique features of your product remain in the mind of the customer.

The goal of Brand Activation is to create an extraordinary live marketing experience and sales promotion activities to create lasting memories in potential customers and turn them into loyal buyers. The sales success of Brand Activation is demonstrated by your products in the consumer’s shopping cart. BARON offers you in-depth knowledge and efficient strategies that have already helped many clients in activating their brand. You can find a selection of our references on our website.

Increase in revenue.

Captivating Brand Experience at the Point of Sale (POS).

Increase your market share.

Your brand convinces.

Your product lands in the shopping cart.

Continuous sales.

Direct acquisition of new customers.

Consistent customer loyalty.

From Story Telling to Story selling

Brand Experience – YOUR PRODUCT IN THE MIND THROUGH ENTHUSIASM

The goal: an integrated BTL campaign at various touch points, selected according to effectiveness and target group relevance, with a consistent campaign core. A successful brand experience from a good full-service promotion agency such as BARON offers planning, conception, production and implementation of street promotion, in-store promotion, event marketing, brand activation fashion and road shows from a single source. Strategic consulting, implementation at the point of sale (POS), sales promotion or out-of-store are also part of the repertoire of a promotion agency.

A SHOPPER-CENTRIC APPROACH

We translate aspirational insights into actionable levers to connect the brand with the shoppers in the moments and at the locations that matter most.

We transform brand equity into actions, build the perfect touchpoint planning and always optimize your ROI.

We are a fully integrated agency that responds to our clients’ needs in real time and guarantee the quality and effectiveness of campaigns.

Shopper Insights

Strategy

Touchpoint Planning

Creativity

Production

Measurement

WHAT DOES BRAND ACTIVATION MEAN?

360° BRAND ACTIVATION: DEVELOPING A LONG-TERM EMOTIONAL CONNECTION.

Brand Activation

The goal of Brand Activation is to establish a lasting and emotional connection between the customer and the brand by placing the customer experience at the center of the reflection.

Brand Experience

While the message or Brand Experience must remain consistent, the way of addressing the audience should be adapted to the audience, timing and environment.

Brand Marketing

Brand Marketing is developed as an integrated annual program to create synergistic effects. It involves organizing multiple events at all relevant points inside and outside the point of sale.

Brand Activation

The goal of Brand Activation is to generate engagement for sales growth.

Do you have a project or a question? We look forward to your enquiry!

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